COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

Read More
Lilly web newsfeature lead 1200x800px 129

Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

Read More
Lilly web newsfeature lead 1200x800px 126

60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Canva Woman Holding Beauty Product

British Beauty Council secures investment to ‘support extraordinary & diverse beauty founders’

By Helena Biggs | 24 October 2024

The British Beauty Council has collaborated with Venrex, a London and New York-based venture capital firm to support ‘extraordinary and diverse beauty founders with exceptional drive, vision and ambition’ via the Venrex BBCo I fund. A non-profit organisation, British Beauty Council is dedicated to promoting growth within the British beauty…

Read More
3

Feeling hungry? Nail tech create 71 food-inspired manicures: #ShowScratch Creative Challenge

By Lilly Delmage | 24 October 2024

Check out entries to the 23 October 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Your favourite food. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

Read More
Lilly Web Newsfeature Lead 1200x800px 12

16 cute spooky nail art looks to inspire your 2024 Halloween manicure

By Lilly Delmage | 23 October 2024

If adorable ghosts and pretty pumpkins are your preference, rather than horror and gore, you aren’t alone. Cute halloween manicures have been all over our socials, and we can see why! Here’s a roundup of 16 cute Halloween manicures to inspire your seasonal nail look…

Read More
Lilly Web Newsfeature Lead 1200x800px 11

Tinder announces free nail bar after study reveals nearly 60% of single women discuss dating with nail techs

By Lilly Delmage | 22 October 2024

Dating app, Tinder, opened a pop-up ‘Nailing Dating’ nail bar in collaboration with non-profit organisation focused on ending domestic and sexual violence, NO MORE. The ‘Nailing Dating’ nail bar, located in London, offered free gel manicures and nail art on 25 and 26 October 2024, which were available to book…

Read More
Nail Tech At Desk Red Hair Gloves

You’re more than a price tag: how to shine in the crowded nail industry

By Jo Tompkins | 22 October 2024

When you’re a solo nail tech, it’s so easy to feel pressure every time you see another nail tech promoting their services online. You find yourself questioning your prices, wondering if you should lower them, or doubting whether you can keep up. With every tech that launches a business, a…

Read More
Oct 24 Scratch Snap Winner

WINNER ANNOUNCED: Scratch Snap October 2024

By Rebecca Hitchon | 21 October 2024

The winner of Scratch’s monthly nail art challenge for October has been announced as Katarzyna Korzeniak. In a showcase of talent, techs created nail designs to fit theme, Wicked film, in the bid to win a prize from OPI. Entries were judged by head of education for OPI UK&I education & capability manager, Belinda Price, and Scratch…

Read More