COLOUR FOCUS

Green Nails

50+ green nail designs that are trending right now

By Scratch Staff | 8 January 2025

Green nails have been dominating our Instagram feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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40+ gorgeous gold manicures for an opulent nail look

By Scratch Staff | 7 December 2024

Embrace the gold rush in the nail world with glittering accents and metallic colour-block finishes, offering eye-catching, opulent effects. We’ve rounded up 40 glistening gold nail designs below…

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Burgundy Nails

Burgundy nails are trending: here’s 16 manicures for inspiration

By Lilly Delmage | 4 November 2024

‘Tis the season for burgundy manicures: the deep purple-red colour which returns as a seasonal staple. As leaves start to fall, coffee shops bring out their festive beverages and knitted jumpers dominate clothing choices, it’s clear the cozy season, along with its rich, deep hues, is well underway. The burgundy…

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Butter Nails

Don’t miss out on the butter nails trend: here’s 31 designs for inspiration

By Lilly Delmage | 22 September 2024

You may be thinking the pastel yellow hue often coined the ‘butter nails’ trend may be more of a spring manicure preference. However, celebrities, including A-list singe Rihanna, courtesy of trusted tech @jennynails, have been rocking the look this autumn, so why can’t we? Check out our roundup of 31…

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Brat Green Nails

‘Brat’ green is summer’s latest colour trend: get involved with nail inspiration & products

By Rebecca Hitchon | 30 July 2024

Take a look at social media and it won’t be long before you are told that it’s a ‘brat summer’. Move over Barbie pink, summer 2024’s colour of the moment is ‘brat green’: a hue inspired by the release of British pop star, Charli XCX’s sixth studio album, Brat. Its…

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15 alternative Valentine’s Day nail looks

By Callie Iley | 28 January 2024

Fancy a darker nail design for Valentine’s Day? Fall in love with the dark side of nail styling with our roundup of 15 black Valentine’s nail looks…

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Aimee Link Blue French Sbs Final

Blue abstract French tips

By Guest Writer | 14 January 2024

Glitterbels ambassador, Aimee Link of AllNails shows off how to create this cool-toned, trendy French design.   Products used: Brush On Builder in Cookie Cream Hema Free Gel Polish in Gentle White Hema Free Gel Polish in With A Bang Hema Free Gel Polish in White Hema Free Gel Polish…

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2024 trend: 65 blue nail design ideas to inspire manicures

By Scratch Staff | 13 January 2024

In the Pinterest Predicts report 2024, the image sharing platform notes that ‘fun blue nails’ searches have risen by 260% in recent months, and forecasts that blue beauty and nail looks will make a statement on all skin tones in 2024, causing beauty enthusiasts to be anything but blue! Let…

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Noah Lyles Nails

100m Olympic gold medallist, Noah Lyles, brushes off criticism of his nail art

By Rebecca Hitchon | 5 August 2024

Yesterday (4 August), team USA sprinter, Noah Lyles, sported nail art while scooping a gold medal in the Paris Olympics men’s 100m final. The Olympian is known for wearing nail designs during his sporting and personal appearances, but has received backlash for this while on the international stage at the…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 4 August 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Picnic Nail Trend

15 picnic-perfect nail art ideas for heatwave manicure inspiration

By Lilly Delmage | 3 August 2024

The heatwave has all us all thinking one thing… it is officially picnic season! What better way to celebrate than taking inspiration from gingham blankets, woven baskets and a lovely spread of nibbles? But no picnic is a picnic without some unwanted visitors, so expect to see some pesky bugs.…

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Discoloured Corroded Nail Tools

Here’s why nail tools discolour & corrode – & how to prevent this

By Katie Barnes | 3 August 2024

Maintaining high-quality nail tools is essential for delivering safe and professional nail services to clients. However, have you ever wondered why some of your nail tools – particularly metal ones – develop discolouration, tarnish and corrosion? Understanding the factors that contribute to these issues can help you prolong the lifespan…

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How to create a marble nail design using blooming gel

By Guest Writer | 2 August 2024

INK London educator, Matt Martin, shares how to create a marble effect nail using products from the brand, available via www.inknails.com. For the remaining nails, the nail artist used INK London iLac Gel Polish in i-270 (Sahara) as the base colour of the ombré nails, then applied iLac Gel Polish…

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Tiktok Marketing

TikTok reveals the best marketing practices to grow small and medium businesses

By Lilly Delmage | 2 August 2024

TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics…

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