COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Influencer

Revealed: the social media nail stars in NHBF’s Top 100 Influencers Index 2024

By Rebecca Hitchon | 1 December 2024

The National Hair & Beauty Federation’s (NHBF’s) Top 100 Influencer Index has been revealed for 2024. The Index – now in its fourth year – ‘offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector,’ according to the organisation. In…

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20 festive nail salon décor ideas to get clients in the Christmas spirit

By Scratch Staff | 1 December 2024

As the holidays approach, salons are being decorated with Christmas trees and fairy lights to celebrate the festive period. Check out our roundup of Christmas salon displays below…

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The Great Form Escape: North America’s Star Nail Artist – Challenge 2 Entries

By Helena Biggs | 30 November 2024

North America’s Star Nail Artist sponsor, Light Elegance, set the brief for the second challenge in the contest: Deep within the hallowed halls of Light Elegance‘s Redmond, Oregon, innovation lab, a groundbreaking creation has emerged: BlinkForms™. The brainchild of resident mad scientist, Jim McConnell, these new forms promise to redefine…

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South Devon tech: At 30 I decided to train as a nail technician – and I’ve never looked back

By Lilly Delmage | 29 November 2024

Having undergone a career swap at the age of 30, Devon-based nail tech Bonni Higson, the owner of Bonni File’n’Style in Dawlish, shares her story… After having children, Bonni decided to train as a nail technician. She says: “I enrolled at South Devon College and qualified at NVQ level 2…

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65 winter nail art designs inspired by snow day activities: #ShowScratch Creative Challenge

By Lilly Delmage | 28 November 2024

Check out entries to the 27 November 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Snow day activities. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

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The 3 top times of the year for business retail & how to capitalise on them

By Lilly Delmage | 27 November 2024

Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts from price comparison website, Money.co.uk, have analysed the average weekly sales and key retail transaction days over the past year…

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