COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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30+ flippin’ fantastic nail designs for Pancake Day

By Scratch Staff | 4 March 2025

Pancake Day, or Shrove Tuesday, is the traditional feast day before Lent: the 40 days leading up to Easter. As well as serving up a great opportunity to indulge in sweet or savoury pancakes, the day is a chance to create delicious designs on nails. Check out our roundup of…

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Sweet Squared Sweet Hearts Nail Loyalty

Sweet Hearts loyalty programme launches to reward beauty pros

By Helena Biggs | 3 March 2025

Sweet Squared, distributor of professional nail, hair and beauty brands including CND™, Famous Names, Footlogix and Artistic Nail Design, has launched the Sweet Hearts loyalty programme. Designed to reward and celebrate beauty professionals, Sweet Hearts aligns with the Leeds-based company’s ‘Love & Respect’ philosophy. Every time a purchase is made,…

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Oscars 2025 Nail Roundup

Oscars 2025: the celebrity nail looks you need to see

By Rebecca Hitchon | 3 March 2025

The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards,…

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Sbc The Great British Beauty Clean Up

The Great British Beauty Clean Up: What is the initiative set to tackle industry waste?

By Rebecca Hitchon | 3 March 2025

The Sustainable Beauty Coalition (SBC) has launched The Great British Beauty Clean Up, to bring together beauty brands and retailers to significantly reduce sector waste. The SBC was formed by the British Beauty Council (BBCo) in 2021, and the launch of The Great British Beauty Clean Up on 3 March…

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Self-employment help for nail techs: interior design, safety & more considerations

By Lilly Delmage | 2 March 2025

As a self-employed tech, you can take control over your nail environment: from interior design and décor to cleaning schedules and product inventories. Here’s everything you need to know about tailoring your business to you… Interior design If working solo from a home salon or rented space, your aesthetic allows…

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Manchester tech: I run my nail business from a shipping container

By Lilly Delmage | 1 March 2025

Laura Kelly, owner of House of Beauty Manchester, shares what it’s like to run her nail business from a shipping container. “I work from a shipping container yard in Ancoats, on the edge of Manchester city centre. It’s a really special place full of creatives, with a lovely community feel,”…

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