BUSINESS
Kent nail artist: How I navigate nail competitions with autism & ADHD
Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…
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Sustainable beauty: Here’s how to recycle your nail salon waste
With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But it’s easier than you think to respect the environment through your work, as we highlight via our roundup of recycling schemes and tips. Green Salon…
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Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Read the latest issue
Make-up is an extremely lucrative revenue stream for beauty professionals in many ways; especially through retailing. Mintel has reported that online sales of beauty products have increased by 11.4% this year, so as fewer consumers head to shopping centres to purchase make-up items, seize the opportunity to become a one-stop…
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Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments… One area that I am currently focusing on in my business is average client spend. A great way to maximise your profit is…
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A recent report by Emily Gerstell, Sophie Marchessou, Jennifer Schmidt and Emma Spagnuolo from McKinsey & Company analyses the likely effects of Covid-19 on the beauty industry over the next three to six months, as well as how the pandemic could change the industry in the longterm. “The industry has…
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Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares her advice for maintaining good cash flow so you to prevent business losses… The key to budgeting and control is good cash flow, and I want to share a guide to this using an example Excel spreadsheet. It does…
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In a previous blog for Scratch, I discussed the shelf life of nail products. In this article, I will go into more depth about what the labelling on products means, what you need to be aware of and how to understand the expiry of each nail product. What is shelf…
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Autumn/winter serves up a whole host of new colour and design opportunities for clients. So, what are the nail trends you need to know about this season? We’ve rounded up the top three nail trends from the autumn/winter 2020 catwalks to inspire salon designs… 1. Colour rich Bold blues, oranges,…
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