BUSINESS

Jade barber nail competitions

Kent nail artist: How I navigate nail competitions with autism & ADHD

By Guest Writer | 18 March 2025

Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…

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Sustainable beauty: Here’s how to recycle your nail salon waste

By Rebecca Hitchon | 18 March 2025

With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But it’s easier than you think to respect the environment through your work, as we highlight via our roundup of recycling schemes and tips. Green Salon…

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Full coverage tips

How full coverage nail tips have grown my business

By Scratch Staff | 1 December 2020

Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how the full coverage Quick Tips system has helped her business bloom. How have quick tips changed my business? I have been a nail tech for just under two years now and I first qualified…

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Bev higham lab

Power of the Flower for Nails & Wellbeing

By Alex Fox | 26 November 2020

Beverly Braisdell talks to industry colleague & friend Bev Higham – who she calls the ‘virtuoso of aromatherapy’. The Power of the Flower… Does Aromatherapy have a place in nail spas and can it be of benefit in the current climate? The answer is ‘Absolutely!’ With a career spanning over…

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Anna khanna socialista

5 ways to improve your social media nail content

By Guest Writer | 25 November 2020

Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…

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Layla tourh beauty boss

Beauty Boss on… How to establish your online presence

By Guest Writer | 25 November 2020

Layla Tourh, MD of The Creative Beauty Group and founder of Beauty Boss HQ, an online platform dedicated to supporting beauty bosses in the running of their business, shares her top tips & words of wisdom… Have you got a presence in the social space? Being part of an over-saturated…

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Robbie Tomkins reveals how to find your nail industry USP

By Sophie Nutt | 19 November 2020

When I was first introduced to nails, it quickly became apparent that, as far as the session world is concerned, there seemed to be a distinct lack of men. I had met manicurist, Mike Pocock, through working at the nail brand that I was a PR manager for and of…

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Halo pure nails gel polish application

Back To Basics: 3 steps to ensure your gel polish goes the distance

By Guest Writer | 16 November 2020

At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step 1: Preparation Cuticle work: This step is vital in the application of flawless gel polish. Gently push back the cuticle…

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