BUSINESS
Kent nail artist: How I navigate nail competitions with autism & ADHD
Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…
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Sustainable beauty: Here’s how to recycle your nail salon waste
With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But it’s easier than you think to respect the environment through your work, as we highlight via our roundup of recycling schemes and tips. Green Salon…
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Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Globally renowned scientist and nail expert, Doug Schoon, explores the safety concerns surrounding UV nail lamps… The facts that I will outline below demonstrate that UV curing nail lamps are safe, despite attacks by the misinformed media, fear-mongers and TV celebrity doctors. This controversy started in 2009 when two dermatologists…
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You don’t have to be a teacher to create tutorials for your customers. There are two kinds of tutorials: short ‘how to at home’ demonstrations for consumers and more in depth, factual lessons for professionally trained techs, taught by qualified teachers. They serve different purposes and offer different results. Owing…
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The first UK lockdown saw nail professionals turn to a variety of means to generate cash flow, including creating press-on nails for clients & sending by post. Thanh Vu, managing director of four Dream Nails salons, reveals points to consider if you’re thinking of turning to press-ons during lockdown… Press…
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A snowflake nail polish design to get you in the spirit of the festive season, by Sophie Harris-Greenslade, aka The Illustrated Nail. This design uses striping tape, so you don’t need a steady hand or to be an expert in the nail art game to create it. You will need:…
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It’s a big buzzword – but what in fact are ‘influencers’ and how can they benefit your business? Scratch speaks to DAVINA KUMAL, PR and influencer relations manager at Forma Brands to find out more… Advice on implementing a successful influencer strategy for your business “Over the past couple of…
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Leading Russian nail artist, educator & international judge, Elena Maltseva, shares with Scratch her quirky nail art canvasses There are certain nail cultures that we can depend upon to come up with amazing, unique and bizarre ways to deliver exciting nail art ideas and on this occasion Russia has scooped…
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