BUSINESS

Natural nails

Nail anatomy: essential parts of the nail every nail technician should know

By Katie Barnes | 27 March 2025

As a nail professional, it is paramount that you familiarise yourself with all parts of nail anatomy to ensure you are offering your clients a professional and thorough service. Understanding the purpose and growth of the nail The primary function of the nail is to protect the outermost bone of…

Read More
Marie louise coster question

The question you should ask yourself to find success in the nail industry

By Marie-Louise Coster | 27 March 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, explores the question ‘what is your why?’… Have you ever considered what your why is? Your ‘why’ is the reason or motivation behind your decisions. There is a why behind everything you do, so what is yours? This is something I talk…

Read More
Lilly web newsfeature lead 1200x800px 134

Self-employment help for nail techs: marketing advice & networking tips

By Lilly Delmage | 25 March 2025

Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…

Read More
Mar25 Low Res Cover For Web 600

Read the latest issue

Feet in the bed

Caring for feet: salon pedi & homecare ideas

By Alex Fox | 18 January 2021

Let’s talk about the importance of footcare with expert advice from KATHARIN VON GAVEL, founder and CEO of Footlogix, a footcare brand that promises results that equal a pedicure with purpose. Why not consider adding to your pedicure repertoire and telling your clients how they can care for their feet…

Read More
Tracey lee banner

Want to create the perfect smile line?

By Alex Fox | 16 January 2021

Tracey Lee of Beauty2trs highlights her own course, which focus’ on the creation of the perfect smileline. If you’re looking to learn more about the tips & tricks to make beautiful sharp smilelines in gel, acrylic, acrygel or all three, check out the lessons ‘Create Your Perfect Smileline’. https://beauty2trs.com/classes/?product_cat=&author_id=&class-category=&lang=English&q=smileline How…

Read More
Anna socialista web feature

5 Instagram actions to leave in the past

By Guest Writer | 16 January 2021

Stepping into a new year gives us time to reflect on our achievements and lessons learnt from the past, and realise exactly what we want to leave in 2021. Below are founder of Socialista Media, Anna Khanna’s top tips on what to leave in 2020 when it comes to your…

Read More
Ruth munro lockdown

5 ways I’m preparing for my nail salon to reopen post-lockdown

By Scratch Staff | 14 January 2021

Ruth Munro, Magpie Beauty educator for Scotland and owner of Little Blank Spaces, reveals how she has been using her free time during the Covid-19 lockdown to prepare for the eventual reopening of her business… Beauticians are not allowed to return to work in the UK yet because we can’t…

Read More
Influencer lead beauty blogger canva

What is an influencer? | The Beauty Bloggers

By Guest Writer | 13 January 2021

The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, evaluates the role of an influencer in the beauty sphere… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate…

Read More
At home gel polish

Why you shouldn’t use an at-home gel polish kit

By Katie Barnes | 13 January 2021

Salon owner, educator and award-winning nail stylist, Katie Barnes, unveils concerns surrounding DIY gel polish kits… Gel polish seems like an easy to use, harmless product – surely, it’s just like painting on a nail polish, isn’t it? Well, this is the attitude that is causing problems amongst some non-professionals, as they…

Read More