BUSINESS

Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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When is a contraindication preventative or restrictive to a nail treatment?

By Katie Barnes | 2 November 2021

A contraindication is a pre-existing medical condition that could either put you or your client at risk if the treatment was carried out. There are four types of contraindications which are illnesses you will come across. These are viral, bacterial, fungal, and parasitic infections. Another contraindication would be certain medications…

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Here’s how to create a rapport with non-English speaking clients

By Emma Hobday | 1 November 2021

Scratch chats to Magda Gniewek, educator of Magnetic Nails UK, about how to create a connection with your clients who don’t use English as their first language… What is the best way to build a working relationship with a client whose mother tongue is not the English language? “When working…

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Weak, brittle or ridged nails? Here’s how you can benefit from a manicure

By Emma Hobday | 31 October 2021

Think that having painted nails only provides aesthetic benefits? Think again – just a few of the benefits of a manicure and pedicure include stress relief, improved nail health and a boost in confidence. But even if your nails aren’t in the best condition, Marian Newman BEM, nail industry veteran…

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Lessons from a beauty PR pro: How to get your business noticed

By Guest Writer | 20 October 2021

Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties.…

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How to fit nail forms like a boss

By Katie Barnes | 6 October 2021

Form fitting is one of the biggest nail tech troubles that causes concerns in the industry. There are so many different components and elements that all have to be correct for success when using nail forms. Perfecting your form fitting technique will mean the difference between a structurally strong nail…

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Struggling with your beauty business accounts? Boddice can help!

By Helena Biggs | 1 October 2021

Do you seek financial clarity, advice and solutions for your business? Vicki Boddice has set up Boddice Accounting to offer just that – and she focuses on small business owners, health and beauty pros. “I worked in the financial sector for 16 years specialising in insolvency, so I witnessed the…

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