BUSINESS

Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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What to charge for your nail art services

By Katie Barnes | 7 December 2021

As well as experimenting with your creative skills, adding nail art to your services is an opportunity to increase your revenue – so make sure you are charging correctly for it. A question I come across at least once a day, is how much should I be charging for my…

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Have you ever had a client try to haggle your prices? Here’s what to do if it happens

By Emma Hobday | 25 November 2021

Negotiating prices. We’ve all been there – using vouchers at a restaurant, making use of Groupon deals, entering codes at checkout for online shopping – but asking for a discount at a nail salon can have a serious impact on business and should not be encouraged. Here Scratch chats to…

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Nail & beauty pros: Should you still wear full PPE?

By Katie Barnes | 18 November 2021

Some nail techs have always worn it, with others only introducing it since the Covid-19 outbreak. But should you always wear PPE? The short answer is yes. PPE has always been a requirement of COSHH (Control of Substances Hazardous to Health) for nail techs. PPE can include items such as…

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Mobile therapists: Here’s how the Storefront app can take the stress out of beauty bookings

By Helena Biggs | 16 November 2021

From the creators of the successful LeSalon beauty service finder app comes Storefront – a handy app to help mobile beauty pros organise and promote bookings. Launching at the end of 2021, Storefront ‘helps mobile therapists be their own boss’ with a booking management facility, option for a website optimised…

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My experience of Transgender & Inclusivity Awareness training & why it’s important for beauty pros

By Emma Hobday | 13 November 2021

It was an ordinary Monday morning when I logged on to Sam Marshall and Keri Blue’s Transgender and Inclusivity Awareness Training via Zoom. But little did I know that this ordinary morning was going to be turned upside down, with my eyes and mind about to opened in the most…

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5 quick tips to make your beauty business website more sustainable

By Rebecca Hitchon | 13 November 2021

When you consider the impact you make as a beauty business, what comes to mind? The waste you create and the way you produce energy may be at the forefront, but have you thought about the effect of your business website? Internet use accounts for roughly 3.7% of global greenhouse…

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