BUSINESS

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Thinking of recruiting an apprentice to your nail salon team?

By Kat Hill | 8 February 2022

Caroline Larissey, director of quality & standards at the NHBF, shares pointers to consider when taking on an apprentice in the salon… For many businesses, taking on an apprentice has understandably taken a back seat during the pandemic. However, taking on an apprentice may provide a much-needed boost for your…

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How to turn your nail tech technique flaws into strengths to earn more

By Katie Barnes | 8 February 2022

Whether it’s trying to paint a symmetrical heart or fitting nail forms, there is always a particular technique that every individual struggles with.  Recognising and accepting your weaknesses is the first step. Breaking down each step into individual stages can help achieve success with these struggles. For example, when trying…

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time management

Struggling to complete your list of business tasks? Here’s how automation can help

By Guest Writer | 20 January 2022

Alicia Humphreys, owner of AH Virtual Assistant Services, which offers businesses administrative support, social media, email and blog management, customer service and training, serves up tips for managing your time using automation… Let’s be honest, time management isn’t the sexiest topic to talk about when it comes to business. But…

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Struggling to juggle all your roles in the salon? Here’s some advice…

By Guest Writer | 19 January 2022

Maddie Regan of 81 Rose Garden shares advice on how to effectively manage a busy salon… Working in a busy salon can be challenging at times. There are many roles to juggle and many things that need your attention but you must keep on top of customer service. Without clients, there…

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insta

Instagram analytics: what you need to know

By Scratch Staff | 30 December 2021

You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to…

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Salon retail

9 tips for successful salon retailing

By Kat Hill | 26 December 2021

Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… 1 Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is…

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