BUSINESS

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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How to attract more men into the salon space

By Guest Writer | 22 February 2022

Do you struggle to target a male client base? Are you offering enough treatments for male need in the beauty space? Here, Patrick Barry, GM of Small Business at salon software company, Zenoti, shares his views & how you can market your wellness service towards men… Why might men be…

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Lash treatments: A must-have for millennial men?

By Guest Writer | 19 February 2022

Lisa Stone, Salon System educator and lash & brow expert, explores the benefits of lash extensions, lifts & tints for men… I’ve witnessed serious growth in the number of male clients requesting lash extensions. With salons shut, many lash therapists have turned to ‘lashing’ their partners to keep themselves busy…

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Should nail & beauty salons close on Saturdays?

By Guest Writer | 18 February 2022

Layla Tourh, founder of The Beauty Boss Academy & The Creative Beauty Group, shares her thoughts on salons closing their doors at peak times… Should salons close on Saturdays? This question must seem like the obvious answer is ‘no’, but is it really? In the salon world, it is pretty…

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Revealed: The top UK locations to start a nail & beauty business

By Guest Writer | 15 February 2022

Research conducted by Yell has discovered which UK regions show the most potential for a new beauty business. The research was conducted by analysing Google search demand, such as searches for a ‘London nail artist’ and the number of businesses that match this search in each area. The study found…

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Salon System educator discusses the vital role of education in the nail space

By Emma Hobday | 10 February 2022

Lisa Stone, Salon System educator, chats to Scratch about her favourite Salon System courses to teach, how much you should spend on a quality course, and what she thinks is the must-have course for 2022… How long have you been an educator for Salon System and Training Solutions? I have…

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How to grow your nail business with apprentices

By Scratch Staff | 10 February 2022

Multi award-winning salon owner, Liza Smith, reveals why you should consider hiring an apprentice… Do you often find yourself working long hours and turning away clients because your appointment book is full? One way to reduce this stress is to increase your treatment prices considerably. This may cause you to…

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