BUSINESS

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Katie barnes holding tools properly blog

Revealed: Why the angle in which you use your tools is important

By Katie Barnes | 21 June 2022

In a previous blog post for Scratch, we covered the importance of correctly holding your nail brush for success. This covers angles and where on the brush you hold.   This is no different for nail tools or other implements we may use throughout the nail service. If your tools…

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How to minimise plastic waste in your nail business

By Green Salon Collective | 17 June 2022

Green Salon Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. In this blog, the Collective explains how to reduce the amount of plastic waste generated by your business.…

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Katie barnes nail infill feature

How to reduce your nail infill time

By Katie Barnes | 7 June 2022

Infill and maintenance services can be the bane of a tech’s life, taking a considerable amount of time, and often undercharging for the time spent.   However, a lot less time is required than you would think. I am going to share my top tips on infill and maintenance procedures…

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Summer salon marketing: How to make packages work for your beauty business

By Guest Writer | 2 June 2022

Beauty business expert & founder of Beauty Boss HQ, Layla Tourh, serves up advice for reaping rewards from treatment packages during quieter summer months. It’s that time of year when the temperature is rising, daylight is lasting longer and clients are talking about where they are going for their summer…

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Form fit for wide fingernail

How to effectively fit a form to a wide nail

By Katie Barnes | 25 May 2022

It can be tricky to fit a form on an uneven free edge or when the fleshy pad of skin where the free edge would usually be, is raised and higher than or level with the nail plate. The nail plate is often flat or may be concave. This can…

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How your beauty business can help stop deforestation

By Green Salon Collective | 24 May 2022

Green Salon Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. In this blog, the Collective explains why it’s important to recycle paper and how your business can help…

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