BUSINESS
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
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3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
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Read the latest issue
The nail industry is dominated by female clients, but do you do enough to attract and welcome the growing male market? From mechanics, hairdressers and grooms to fathers of the bride and office workers, the male nail salon clientele is expanding. This seems to have been made more publicly accepted…
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Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…
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Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails. Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…
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You’ve created a beautiful set of nails; you apply cuticle oil then go to capture a photo and notice that the glossy sheen has suddenly gone dull. So, what causes this? Firstly, ensure that your gel polish is fully cured. If it has not completely cured, then the shine will…
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Kaikura helps hair and beauty pros to identify and achieve short and long-term personal goals. Scratch chats to its founder, Steph Stevenson, former National Hair & Beauty Federation board member & owner of the award-winning HNB Salon & Spa in Poole… What inspired you to launch Kaikura? I founded Kaikura…
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Award-winning mobile nailist, Clare Woodcock of The Nail Club, shares practical pointers for starting nail work on a mobile basis… Do you want to make the move to working as a mobile nail pro, but you’re not sure how? As the Scratch Stars Mobile Nailist of the Year 2022, let me…
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