BUSINESS

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Liz mckeons management training programme elevate your management and leadership skills

Elevate your management & leadership skills with Liz McKeon’s Management Training Programme

By Callie Iley | 15 June 2023

Beauty business expert and founder of the International Salon Business School, Liz McKeon, has announced the return of her Management Training Programme: Elevate Your Management and Leadership Skills, taking place in August 2023. Providing attendees with practical and easy-to-implement, business strategies and people management communication skills, the course covers a…

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Cost of living crisis

9 ways to support employees during the cost of living crisis

By Guest Writer | 26 May 2023

Experts at employee engagement software company, Weekly10, have collated nine top tips for businesses to support staff during tough economic times… 1. Focus on employee engagement When employees feel connected to their work, peers and company mission, they’re more likely to find meaning in their work. They feel like they…

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The Beauty Accountant joins specialist accountancy firm to expand reach in personal care sector

By Callie Iley | 25 May 2023

Beauty industry accountancy and advisory firm, The Beauty Accountant, has joined the D&T Group, a multi-award winning team of chartered accountants and business advisors. The move aims to catapult The Beauty Accountant’s reach across the UK and allow it to expand into adjacent markets such as barbers, aesthetics and tattooists. The…

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Nhbf state of industry survey may 2023

NHBF survey indicates positive shift for nail & beauty businesses

By Callie Iley | 19 May 2023

The NHBF State of Industry survey reveals a promising shift in the nail and beauty industry, with businesses reporting a return to profitability, increased confidence in survival, and intentions to grow.   Findings from the NHBF’s quarterly State of Industry survey show a return to positivity, repeating trends seen in…

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5 ways to incentivise clients to return to the nail salon

By Chloe Randall | 6 May 2023

Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP  “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…

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How to price mobile nail services

By Guest Writer | 4 May 2023

Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing…

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