BUSINESS
Top reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…
Read MoreHow to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts from price comparison website, Money.co.uk, have analysed the average weekly sales and key retail transaction days over the past year…
Read MoreGlobal business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a return on investment, or ROI? As an example, imagine you purchased a pedicure chair costing £1,000. How many clients have…
Read MoreAccording to charity, Diabetes UK, approximately 6% of the UK population suffer from diabetes. Learning about the condition and how to take extra care with clients who have it is key to making diabetic clients feel safe and able to enjoy their nail experience. Here, we explore how the condition…
Read MoreAbi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores key considerations for nail techs and employers when creating accessible salon settings to suit clients and staff… As a salon owner or an independent nail technician, it is important to consider ways in which your environment could be more accessible. Transparency…
Read MoreFiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. Here, she explores the importance of self-care for nail techs during the festive season and simple self-care fixes. For many, Christmas is a time to look and…
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