BUSINESS

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Insight: Understanding scoresheets from nail & beauty competitions

By Katie Barnes | 31 July 2023

To not be a finalist or winner in a nail competition or awards can leave you wondering what you did wrong and make you question your skills. As a competitor and judge, I would like to share my experiences… Recognition aside, simply applying for a nail award or being shortlisted…

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What the government’s policy change means for the cosmetics animal testing ban

By Guest Writer | 31 July 2023

The Cosmetic, Toiletry & Perfumery Association (CTPA) explores what the government’s policy change means for the cosmetics animal testing ban… You may have seen media reports in May that suggested that animal testing of cosmetic ingredients could restart, following the result of a UK High Court ruling.  Shortly afterwards, the…

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15 common nail conditions & how to deal with them

By Callie Iley | 30 July 2023

Do you know what to do when you’re faced with a natural nail concern? Scratch shares expert advice and product recommendations for 15 common nail issues… Addressing the issue The natural nail is the foundation of any great nail enhancement, so knowing how to approach common issues if and when…

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Seeking a removable alternative to nails? Check out Karen Boyle’s press-on nail rings

By Callie Iley | 28 July 2023

Managing her nail career alongside a full-time IT job of 34 years, Bolton-based nail tech & press-on nail artist, Karen Boyle of Gel A Licious, shares her venture into the removable nail realm… Karen Boyle wouldn’t have described herself as artistic, so was surprised to discover her passion for nail…

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Greenwashing

5 ways to avoid greenwashing as a small beauty business

By Guest Writer | 21 July 2023

UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers don’t understand what companies are claiming when they talk about sustainability. This can lead to confusion, such as customers believing…

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How to justify your nail treatment prices

By Guest Writer | 21 July 2023

Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust…

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