BUSINESS
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
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3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
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Charlotte Scallon, head of sustainability & regulation at waste management company, Biffa, offers a three-step strategy to help businesses understand how to choose a sustainable supplier… Choosing a sustainable supplier that helps you meet your goals can be challenging, but the process should be energising, not daunting. Our three-step strategy…
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Are you struggling to calculate your outgoings and wondering why your sums are leaving you short each month? Try the handy pricing calculator and course from Maddi Cook, a salon business expert & owner of Boss Your Salon. Maddi, a finalist in the 2023 Scratch Stars Awards for Services to…
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Most nail tools and e-file bits are made from steel and iron. Rust occurs on nail tools, E-file bits, and other metal items when water (or moisture including humidity) and oxygen come into contact with iron or steel for a certain amount of time. This is a naturally occurring chemical…
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According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
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Business expert and founder of the International Business School, Liz McKeon, has launched an international coaching programme, ‘The Successful Salon Formula’. The Successful Salon Formula programme uses the 3G Method™, where Liz will personally help salon owners to implement and enhance their salon by providing training on how to be…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, begins her monthly column for Scratch by sharing the benefits of having a business website – and why social media is not an alternative… A website can be an expensive resource, and once built it requires work. So why do you…
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