BUSINESS
Top reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…
Read MoreHow to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…
Read MoreBelinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…
Read MoreDecorating the Christmas tree, wrapping gifts, and sending out greeting cards are some of the most cherished Christmas traditions, but after the festivities, how do you dispose of the excess? Gabriella Peace, marketing communications manager of UK Greetings, offers her take on how you can give your Christmas items a…
Read MoreWhen someone stops replying to your messages without warning, it can feel like a gut punch – especially in business. You’ve poured time and effort into crafting the perfect message, shared your pricing and then… radio silence. But here’s the thing: ghosting is part and parcel of any business that…
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