BUSINESS
AI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…
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A beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro
Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering. Why did you decide to enter the Scratch Stars Awards? To…
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New year, new you: How nail businesses can plan for the year ahead
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…
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4 updates to make to your beauty business in 2025
Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…
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Introverted nail techs: how to grow your skills & clientele comfortably
Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
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I’ve been a beauty pro for 30+ years: here’s how I set boundaries with clients
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…
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2025 nail business planning: expert tips for new year success
Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…
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Are you struggling to calculate your outgoings and wondering why your sums are leaving you short each month? Try the handy pricing calculator and course from Maddi Cook, a salon business expert & owner of Boss Your Salon. Maddi, a finalist in the 2023 Scratch Stars Awards for Services to…
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Most nail tools and e-file bits are made from steel and iron. Rust occurs on nail tools, E-file bits, and other metal items when water (or moisture including humidity) and oxygen come into contact with iron or steel for a certain amount of time. This is a naturally occurring chemical…
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According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
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Business expert and founder of the International Business School, Liz McKeon, has launched an international coaching programme, ‘The Successful Salon Formula’. The Successful Salon Formula programme uses the 3G Method™, where Liz will personally help salon owners to implement and enhance their salon by providing training on how to be…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, begins her monthly column for Scratch by sharing the benefits of having a business website – and why social media is not an alternative… A website can be an expensive resource, and once built it requires work. So why do you…
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Experiential learning company, Impact International, shares a guide to being a first-time manager… Managing a team can be an exciting experience but it can also pose challenges, particularly for first-time managers and those transitioning from a team member to a leader. Statistically, managers promoted from within are more likely to…
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