BUSINESS

Becca web newsfeature lead 1200x800px

Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

Read More
Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

Read More
Salon card machine

3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

Read More
Mar25 Low Res Cover For Web 600

Read the latest issue

Bridal Nails By Sophie Donaldson April 2024

Bridal nail styles: 2024 trend predictions & promotional tactics

By Scratch Staff | 6 May 2024

A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?…

Read More
Chloe web newsfeature template 1200x800px (65)

5 ways to boost your beauty salon team’s morale

By Scratch Staff | 5 May 2024

Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive team by leading by example,” advises Lisa Stone, educator at professional beauty brand, Salon System. “You cannot expect your team…

Read More
Consultation Form Stock

Why are client consultations so important in the beauty industry?

By Michelle Brookes | 3 May 2024

A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are…

Read More
Natural Nail Manicure Canva

What’s the difference between the nail plate & the nail bed?

By Katie Barnes | 26 April 2024

The terminology can be confusing, but it’s crucial to understand the different parts of the nail structure, including the nail plate and the nail bed. In this post, I explore the distinct characteristics of these two components and their roles. THE NAIL PLATE: what you need to know The nail…

Read More
Nail Influencer Piece

Nail influencers share what the job is like & how to get noticed online

By Rebecca Hitchon | 26 April 2024

What do you envisage when you see the word ‘influencer’? The term may carry some negative connotations due to modern perceptions of influence, as it’s often assumed that a person needs a huge number of social media followers and an expensive, aspirational lifestyle to warrant receiving the title. Nail artist…

Read More
Nail Training Canva Stock

Points to consider before choosing a nail educator or training provider

By Guest Writer | 19 April 2024

Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should…

Read More