BUSINESS

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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The UK heatwave: Is it affecting your nail products?

By Katie Barnes | 19 July 2024

Educator & award-winning nail technician, Katie Clark, reveals why hot weather may impact your nail products and services… Most techs will have noticed a difference in their L&P and gel systems at varied times, especially different temperatures and seasons, with changes being particularly noticeable during periods of very warm weather.…

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Emoji Etiquette In Saloons

Emoji etiquette: 4 ways to use emojis effectively in your beauty business

By Lilly Delmage | 17 July 2024

Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business,…

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Explained: the power of truly listening to your clients as a beauty pro

By Marie-Louise Coster | 16 July 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m sure I’m not the only person whose partner hears what they say but doesn’t listen to it, therefore not absorbing…

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Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits

By Lilly Delmage | 12 July 2024

Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of…

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wellbeing

7 top tips to promote wellbeing in the beauty workplace

By Rebecca Hitchon | 29 June 2024

How often do you feel stressed? Research shows that the average UK adult feels stressed for around eight days per month. Being a beauty professional may be what earns you money, but it is also your passion and should have a positive impact on your wellbeing. So how can wellness…

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The 5 social media mistakes that are stopping you from attracting clients to your beauty business

By Jo Tompkins | 27 June 2024

Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for…

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