BUSINESS
Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro
Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering. Why did you decide to enter the Scratch Stars Awards? To…
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New year, new you: How nail businesses can plan for the year ahead
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…
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4 updates to make to your beauty business in 2025
Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…
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Introverted nail techs: how to grow your skills & clientele comfortably
Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
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I’ve been a beauty pro for 30+ years: here’s how I set boundaries with clients
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…
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2025 nail business planning: expert tips for new year success
Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…
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Spread Christmas cheer sustainably: 3 ways to recycle festive items
Decorating the Christmas tree, wrapping gifts, and sending out greeting cards are some of the most cherished Christmas traditions, but after the festivities, how do you dispose of the excess? Gabriella Peace, marketing communications manager of UK Greetings, offers her take on how you can give your Christmas items a…
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Nail pros: Here’s how to handle clients ghosting you in the digital age
When someone stops replying to your messages without warning, it can feel like a gut punch – especially in business. You’ve poured time and effort into crafting the perfect message, shared your pricing and then… radio silence. But here’s the thing: ghosting is part and parcel of any business that…
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Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores key considerations for nail techs and employers when creating accessible salon settings to suit clients and staff… As a salon owner or an independent nail technician, it is important to consider ways in which your environment could be more accessible. Transparency…
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Fiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. Here, she explores the importance of self-care for nail techs during the festive season and simple self-care fixes. For many, Christmas is a time to look and…
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What is a heat spike? Why can a burning sensation be felt by clients when a gel product is curing? Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explains… In August, Scratch posted an opportunity on Instagram for people to send in their…
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We are all feeling the pinch, so check out money-saving solutions for your nail and beauty business… 1. Be economical with your products Let’s use a nail file as an example. When you consider how much of a nail file you use in each service, it is rare that you…
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Vorke Kalusi, founder of beauty business resource, Beauty Hunt UK, serves up financial insight… Understanding finance terms Revenue: The money you make from your services. Expenses: The costs of running your business, such as supplies, rent and utilities. Profit: The money left after paying your expenses. Profit = revenue –…
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What is HEMA? HEMA, also known as 2-hydroxyethyl methacrylate or hydroxyethyl methacrylate, belongs to the monomer family and is used as an adhesive in nail products. Having an adhesive property in the product is important to prevent service breakdown. When alternative ingredients are used, using a coarser grit file can…
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