BUSINESS
A beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro
Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering. Why did you decide to enter the Scratch Stars Awards? To…
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New year, new you: How nail businesses can plan for the year ahead
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…
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4 updates to make to your beauty business in 2025
Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…
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Introverted nail techs: how to grow your skills & clientele comfortably
Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
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I’ve been a beauty pro for 30+ years: here’s how I set boundaries with clients
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…
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2025 nail business planning: expert tips for new year success
Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…
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Spread Christmas cheer sustainably: 3 ways to recycle festive items
Decorating the Christmas tree, wrapping gifts, and sending out greeting cards are some of the most cherished Christmas traditions, but after the festivities, how do you dispose of the excess? Gabriella Peace, marketing communications manager of UK Greetings, offers her take on how you can give your Christmas items a…
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If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert advice… Beginner level “Simple colour palette characters, like Mickey Mouse or Betty Boop, are great for beginners to create,” notes…
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TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
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The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month when the government announced plans to fully fund the cost of apprenticeships for small and medium-sized enterprises (SMEs). So, why…
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Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood. Within my salon,…
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OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro and use it effectively to capture the attention of clients. Social media allows you to establish yourself in an exciting…
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One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new clients out of fear. This fear is of overwhelm, losing it all and of what others might think of them,…
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