BUSINESS
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Educator and award-winning nail technician, Katie Barnes, offers advice on knowing when to book the next nail appointment – and what happens if too much time is left between enhancement services… Many techs are responsible for letting their clients go too long between nail appointments. Nail appointments should be scheduled…
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Alison Dowse, educator with Izabelle Hammon Ltd, reveals how she preps for a gel-based service… Nail preparation is the most crucial step for the application of gel and should never be overlooked. One of the main reasons gels will start to lift is due to improper nail prep. Creating the perfect…
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Kissed by Mii tanning expert, Shelley Henderson, reveals how to take your clients from winter to spring with a transitional tan. Don’t let potential tanning clients hibernate away until summer – here’s how to entice them to tan RIGHT NOW. Not just for balmy days, tanning offers an instant pick-me-up,…
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Perfect for nail technicians or stylists on the move, make your personal safety a priority with the bSafe app. Check in and share your location with selected family and friends via the app, and allow live GPS tracking for those contacts to follow your journey when you choose so. The…
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Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types…
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The nail experts at Gerrard International were on hand to nurse one client’s natural nails back to health with Jessica’s results-driven service and the brand’s prescriptive range of products. The Jessica manicure sees a studied approach to create the prime foundation for colour. The brand’s natural nail analysis technique helps…
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