BUSINESS

Katie Barnes Canva Allergy

Home gel kit dangers & 6 ways to prevent allergies at the nail desk

By Katie Barnes | 11 January 2025

Many people turned to DIY nail kits during the coronavirus lockdown. They may have been visiting a nail pro for months, years or even decades – before suddenly, the luxury of a nail appointment was gone, and some saw a solution in home application of gel polish. DIY home kits…

Read More
Lilly Web Newsfeature Lead 1200x800px 70

Self-employment help for nail techs: registration & tax essentials

By Lilly Delmage | 11 January 2025

Are you keen to take the leap into self-employment? Here’s a guide to the registration and tax essentials you need to know… For nail technicians working in salons who seek greater control over their careers, self-employment often feels like a natural next step. It offers professional and creative freedom, aiding…

Read More
Ai Richard Mccabe Piece

AI is changing the beauty salon game: here’s how it can help you stay ahead

By Guest Writer | 10 January 2025

Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…

Read More
Goal List

A beauty business coach’s guide to goal setting for 2025

By Guest Writer | 7 January 2025

Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…

Read More
Lilly Web Newsfeature Lead 1200x800px 62

Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro

By Lilly Delmage | 3 January 2025

Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering.   Why did you decide to enter the Scratch Stars Awards? To…

Read More
2025 Goals

New year, new you: How nail businesses can plan for the year ahead

By Marie-Louise Coster | 1 January 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…

Read More
Woman Laptop Business

4 updates to make to your beauty business in 2025

By Guest Writer | 30 December 2024

Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…

Read More
Lilly Web Newsfeature Lead 1200x800px 60

Introverted nail techs: how to grow your skills & clientele comfortably

By Lilly Delmage | 22 December 2024

Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…

Read More
Foot Cnd Marine Step 6

Key ways to ensure healthy feet this summer

By Scratch Staff | 26 April 2018

Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy…

Read More
Kissed By Mii Seriously Smoothing Exfoliating Wipes £250 Vat Rrp ££495 Wwwgerrardinternationalcom

Advice for selling tanning products in summer

By Guest Writer | 24 April 2018

Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers…

Read More
Ink Summer Dayz

Buying into a brand with confidence

By Kat Hill | 20 April 2018

Considering switching brands or adding to your product line up? Angie Gunter, head of education at INK London, shares some areas to consider… “Your chosen brand should offer genuine products that offer longevity and are kind to the natural nail. It should keep up to date with current trends, not…

Read More
Katie Barnes Hairline Crack 2

How to identify the cause of a nail break

By Katie Barnes | 17 April 2018

Educator and award-winning nail technician, Katie Barnes, offers reasons why enhancements can break – and how to identify them The most common reason for the breaking of nail enhancements is due to wear and tear or trauma by the wearer, but a break can also be caused by unsuitable lengths…

Read More
Versum Sell Emotions

Software expert suggests selling emotions to engage clients

By Scratch Staff | 16 April 2018

Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use…

Read More
Hollie Powers

Hollie Powers talks money

By Kat Hill | 13 April 2018

Are you charging enough? Hollie Powers, beauty business expert and spa owner, shares some top tips… Prices are one of the most overlooked elements of creating a menu within a salon – and sadly, far too many people price too low to attract new customers. Low, bargain prices will probably,…

Read More