BUSINESS

Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Zero waste

5 steps to become a zero waste to landfill nail salon

By Green Salon Collective | 7 March 2025

Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…

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Bride

Boost your bridal client care with these top tips

By Kat Hill | 27 June 2018

Is your appointment diary starting to fill up with bridal clients? Mandy Cook, sales director at Gerrard International, offers some advice for a smooth service and top-notch client care for the big day… “A bridal client is lucrative business for the nail tech as she will need a course of treatments leading up to…

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Katie barnes chipped chrome

Chrome pigments: A troubleshooting guide

By Katie Barnes | 26 June 2018

Educator and award-winning nail technician, Katie Barnes, offers tips on making chrome pigments last on nails, should you experience issues… The chrome nail trend is ever-popular and while most nail techs have tried the technique, not every one applies the products correctly. Each product and brand may have slightly different instructions…

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L0879 browperfect microblading starter kit hires copy

How to market microblading to clients

By Kat Hill | 26 June 2018

Thinking of training in microblading, but worried your clients won’t take up the treatment? Emma Apps, brow expert at The Eyelash Design Company, advises you to reassure them. “Brow services are extremely profitable, especially nowadays as they have become so popular,” explains Emma. “Brow Perfect Microblading especially offers excellent profits;…

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Hd brows 2

Caring for your eyesight

By Kat Hill | 22 June 2018

Squinting to see your c-curve or struggling to see an intricate design? Looking after your eyesight while tekking is very important. “Don’t forget your eyes – they can take so much strain,” reveals Liz Richards, national sales and education manager for Cuccio UK. “Be sure to book regular eye tests…

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Jamie head shot

How to squeeze in all regular clients this busy summer season

By Scratch Staff | 21 June 2018

Jamie Long, lead HD Brows stylist, serves up advice on ensuring your clients are kept satisfied with the appointments they need this busy summer season, and details more about the HD Brows treatment… Summer is in full swing and for once we are enjoying some warm weather. Most of us…

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Charlotte tilbury headshot

Five minutes with Charlotte Tilbury

By Sophie Nutt | 21 June 2018

Upon launching the Charlotte Tilbury Pro membership programme, allowing make-up artists and students backstage access to her world-renowned empire of products, Scratch caught up with Charlotte Tilbury about her love for make-up, the beauty industry and her advice for aspiring artists… From where did your passion for make-up begin? My ambition and…

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