BUSINESS

Katie Barnes Canva Allergy

Home gel kit dangers & 6 ways to prevent allergies at the nail desk

By Katie Barnes | 11 January 2025

Many people turned to DIY nail kits during the coronavirus lockdown. They may have been visiting a nail pro for months, years or even decades – before suddenly, the luxury of a nail appointment was gone, and some saw a solution in home application of gel polish. DIY home kits…

Read More
Lilly Web Newsfeature Lead 1200x800px 70

Self-employment help for nail techs: registration & tax essentials

By Lilly Delmage | 11 January 2025

Are you keen to take the leap into self-employment? Here’s a guide to the registration and tax essentials you need to know… For nail technicians working in salons who seek greater control over their careers, self-employment often feels like a natural next step. It offers professional and creative freedom, aiding…

Read More
Ai Richard Mccabe Piece

AI is changing the beauty salon game: here’s how it can help you stay ahead

By Guest Writer | 10 January 2025

Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…

Read More
Goal List

A beauty business coach’s guide to goal setting for 2025

By Guest Writer | 7 January 2025

Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…

Read More
Lilly Web Newsfeature Lead 1200x800px 62

Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro

By Lilly Delmage | 3 January 2025

Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering.   Why did you decide to enter the Scratch Stars Awards? To…

Read More
2025 Goals

New year, new you: How nail businesses can plan for the year ahead

By Marie-Louise Coster | 1 January 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…

Read More
Woman Laptop Business

4 updates to make to your beauty business in 2025

By Guest Writer | 30 December 2024

Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…

Read More
Lilly Web Newsfeature Lead 1200x800px 60

Introverted nail techs: how to grow your skills & clientele comfortably

By Lilly Delmage | 22 December 2024

Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…

Read More
Nail Salon

Branding tips to make your nail salon stand out

By Scratch Staff | 23 August 2018

Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be…

Read More
Liz Mckeon

How to forge a successful career in the nail industry

By Guest Writer | 22 August 2018

Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…

Read More
Katie Barnes Straight Sidewalls

Why lateral structure will help your nails go the distance

By Katie Barnes | 22 August 2018

Educator and award-winning nail technician, Katie Barnes, reveals why nail endurance is dependent on nail structure – and serves up advice on perfecting it… Beauty and endurance are two of the main qualities a client looks for when it comes to their enhancements. Both tech and client don’t want to…

Read More
Camera Shoot Out

Why YOU should enter The Great Scratch Shoot Out

By Kat Hill | 17 August 2018

Wondering why you should enter our annual photographic competition? Organiser of The Great Scratch Shoot Out, Kat Hill, reveals her top reasons… “Nails can seriously make a statement – and it’s time to put them in the frame. Whether you’re an industry newbie or grand master, The Great Scratch Shoot Out…

Read More
Tom Ferris Headshot

Why your Facebook ads aren’t working & how to fix them

By Guest Writer | 14 August 2018

Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…

Read More
Eczema Copy

How to service clients suffering with eczema

By Scratch Staff | 4 August 2018

Do you know how to help clients with the common yet chronic skin condition of eczema? As sometimes present on the hands and arms, your pre-treatment consultation should see you able to identify the condition, and adapt your treatment if needed. Alice Lambert, director of services at National Eczema Society, shares her advice……

Read More