BUSINESS
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Does your client know how to prep for their wax appointment? With ten years’ experience in waxing, the team at Waxperts highlight some top tips… Research: Choose a salon that you have read great reviews on or have been recommended by a friend. You can find a Waxperts Salon on their Salon Map…
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With winter weather comes tights, knee-high boots and fluffy socks. But with Christmas comes festive manicures and pedicures ready for the party season – and what good is a fresh pedi when legs riddled with stubble accompany them? Not only that, but clients seek armpit and facial hair removal all…
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November 7 sees National Stress Awareness Day. “We all know what it’s like to feel stressed – being under pressure is a normal part of life. But becoming overwhelmed by stress can lead to mental health problems or make existing problems worse,” states Mind, the registered mental health charity. “National Stress Awareness…
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Mastering cuticle application can be a tech’s nemesis, but it needn’t be. Of course, it takes practice but follow my top tips for perfecting your cuticle application with L&P and gel polish. Perfecting L&P cuticle application When working with L&P, ensuring the mix ratio is correct – especially around the…
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With 2018 seeing an increasingly conscious approach across all industries, Scratch quizzes experts about veganism – and the properties upheld by the increasing numbers of vegan nail and beauty products. To be considered vegan, a product or service must be free of any animal-derived ingredients. “This includes ingredients such as…
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Naomi Mogg, educator for ASP, reveals how to make the most of any business downtime… If your business is suffering from a dip in clients in the lead-up to the Christmas rush, there are a number of ways you can increase your turnover and keep thriving. Consider giving your VIP…
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