BUSINESS
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Fashion Week is nearly upon us, and if your skills will see you secure a stint backstage as a nail stylist, follow these words of wisdom from fellow pros… KNOW YOUR LEAD “While assisting at Fashion Week, you are there on behalf of the lead session stylist and your work…
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As in any career, you’ll experience some bad amongst a lot of good – including negative reviews or poor feedback in person or on social media. However, negative comments don’t always have to be the marketing nightmare that many assume them to be. When handled well, they can even become…
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Make it easy to manage the separation between work and home life with advice from nail artist and educator, JENNY HARRIS… I entered the nail industry shortly after my daughter was born, as I sought work that would be flexible so I could look after her. I completed a diploma…
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Award-winning nail tech and educator, Katie Barnes, reveals reasons for pocket lifting… ‘Pocket lifting’ is a term used to describe when an enhancement gets a ‘bubble’ in the middle of the nail plate but the area around it is still sealed down. There are several causes for this kind of…
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Are you using social media effectively to attract potential bridal clients? Helena Linsky, co-director of salon chain, Q61, shares her top tips… “When it comes to attracting the attention of new bridal clients, social media is a very powerful tool,” states Helena Linsky. “Remember that brides-to-be often rely heavily on social…
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While hands are almost always on show and manicures can often be seen to take priority, it’s imperative to remind your clients of the importance of regular foot care. However, while many professionals already know what makes for a classic or luxurious pedicure, occasionally a client may visit your salon…
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