BUSINESS

Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Zero waste

5 steps to become a zero waste to landfill nail salon

By Green Salon Collective | 7 March 2025

Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…

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Katie barnes nail brush

How to hold your nail brush correctly for optimum results

By Katie Barnes | 5 March 2019

Educator and award-winning nail technician, Katie Barnes, reveals why it’s important to hold your nail brush correctly – and offers up some handy tips… Your nail brush is one of your primary tools. No matter what brush you are using, if you are not holding it right, you won’t achieve…

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Sharon sandhu customer care

Ways to offer exceptional customer care

By Scratch Staff | 4 March 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic…

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The gel bottle photoshoot

Behind the scenes with The Gel Bottle Inc

By Scratch Staff | 2 March 2019

Go behind the scenes for The Gel Bottle Inc’s spring collection advert photoshoot with the TGB team… The GelBottle Inc Spring collection 2019 is a celebration of iconic women and female empowerment! Each polish is named after an inspirational woman, all iconic in their own way, from Twiggy – known for…

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Wax justwax salon system

5 awkward waxing questions answered

By Scratch Staff | 28 February 2019

Salon System educator & wax specialist, Lisa Stone, answers the waxing questions you may have felt too awkward to ask… Q: What are the waxing rules for clients with skin tags or moles? Some therapists may choose to put Vaseline on the mole or skin tag and continue the wax…

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Kris atomic 73937 unsplash

How to master health & safety as a mobile tech

By Sophie Nutt | 28 February 2019

Providing manicures on the move means you’re never guaranteed the ideal working environment that you might have in a salon or treatment room. However, there are steps you can take to ensure you are delivering hygienic and safe practices for the benefit of both yourself and your clients. Consider carrying…

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Anastasiia Morozova

Nail competition tips from champion Anastasiia Morozova

By Kat Hill | 23 February 2019

Thinking of entering The Scratch Stars Awards? Anastasiia Morozova shares her story to inspire and encourage… My students very often ask me how to become an international nail educator. The secret is very simple: nail competitions! My career began as an nail technician, taking customers at home and in the salon.…

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