BUSINESS
Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Read the latest issue
Helena Linsky, co-director at Q61 Nail and Beauty Studio, reveals her top nail trends for spring/summer 2019 as seen at fashion week and tips on how to incorporate them into salon life. GILT TRIP Rodarte kicked off the bacofoil-effect trend, with models at its Spring/Summer ‘19 Fashion Week show sporting…
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Samantha Sweet, co-founder of nail & beauty distribution & education company, Sweet Squared, offers advice for those looking to enhance their professional nail kit… When buying professional products, you should be looking for a company that asks questions such as what certificates you have. If you don’t have certificates, does…
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Encapsulation, also referred to in the nail industry as ’embedding’ is the action of enclosing something in or as if in a capsule, for example in-between two layers of nail products like L&P or gel. The possibilities of what you can encapsulate are endless; from conventional nail items such as…
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Hey everyone! I’m super excited to make my return to blogging for Scratch magazine, where I’ll reveal my journey to opening my own premises. Some may call me crazy for taking this leap I’m sure, but with work load demands, I’m finally about to feel the fear. I have recently…
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Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial…
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BeautyLab skincare expert, Samantha Kendrew, reveals some top tips for introducing skincare to your in-salon offering – just in time for Mother’s Day… Created to meet skincare demands, the BeautyLab range consists of sophisticated salon treatments and a complementary retail line. “The BeautyLab Body treatments are ideal for a relaxing…
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