BUSINESS
Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Read the latest issue
Location, location, location! So what’s the address of my new academy? 5 Radford Street, Stone, Staffordshire! Yes, I can finally let people know where the academy is, as work on the premises starts this Sunday. I’m so fortunate to have a place on the main ring road on the high…
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Rebecca Crawforth, of Navy Professional, shares her tips for selecting and maintaining the nail tools in your tekking kit… “Invest in your tools and products,” explains Rebecca Crawforth, owner of Navy Professional. “Jobs should be carried out using equipment which makes you feel confident. Scrap cheaper alternatives and invest in…
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The sweep of a brush over a nail creating a tonal, delicate creation is mesmerising for the client and a joy to perform for the tech. Striking and a visual feast for the eyes, the blended nature of one stroke and aquarelle designs easily capture attention and creates a talking…
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The Gel Bottle Inc team offer advice for nail techs in the first in their blog series for Scratch… A work/life/family balance is something most of us pursue in our lives, but never seem to quiet nail down completely. In today’s world, we’re constantly bombarded by social media telling us…
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Pedi season is here! Here, Anu Jarvinen, of Newton Wood shares the benefits of incorporating soaks infused with salts into your service… “Start your pedicure with a proper long soak. I would recommend Newton Wood Epsom Salt crystals to create a luxurious, health and therapeutic soak. “You could also add essential oils…
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A nail professional is constantly seeking information about upcoming nail trends and innovations. It’s equally – if not more – important to keep your industry knowledge and business skills up-to-date to ensure longevity in your career. Attending workshops and events is a fantastic learning and networking opportunity and also contributes…
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