BUSINESS

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Metta francis nail art

How to encourage your clients to try nail art

By Metta Francis | 29 April 2019

A small sprinkle of glitter or minimalistic nail art can increase your profits and leave your clients feeling super chic, so take a look at your nail art menu and encourage clients to indulge in a design. There’s a design or style that can suit anyone, and I’ve been known…

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Creating bridal beauty packages in your salon

By Kat Hill | 27 April 2019

When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says Kate Sawley, CND™ education ambassador. “Bridal packages are always popular, and don’t forget about the rest of the bridal party,…

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Treatwell life saving wax

Life Saving Wax: A new campaign calling on waxers

By Kat Hill | 25 April 2019

I was invited to Treatwell’s London head office for the unveiling of a very special new campaign: Life Saving Wax. The initiative was created by the online beauty booking platform with Public Health England’s Cervical Screening Saves Lives campaign. Treatwell is inviting its partnered salons and beauty professionals to ‘open up…

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Why should the beauty industry care about waste?

By Sophie Nutt | 22 April 2019

Our TV screens, social feeds and browsers are increasingly flooded with images of beaches, oceans, animals and extreme climates affected by litter, particularly plastics. Many companies are ‘doing their bit’ by re-evaluating packaging and processes, however this is only the tip of the iceberg if we want to dramatically reduce…

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Sharon sandhu salon services

3 ways to ‘spring clean’ your beauty business to reap rewards

By Scratch Staff | 18 April 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, shares ideals to spruce up your nail or beauty business and benefit your bottom line… Spring cleaning doesn’t always mean clearing cobwebs and clutter or updating your interior. Indeed, as the high season draws closer and we enter…

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Cannabis oil cbd

The CBD oil buzz: Why it’s used in beauty products

By Helena Biggs | 18 April 2019

Cannabis plant oils are growing in popularity in the beauty sector – but are you clear on their strains and benefits? From hemp seed oil to CBD, let’s clear things up. Cannabis is a plant family with two primary classifications; indica and sativa, and cannabis plants contain a variety of…

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