BUSINESS

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Why the arch is integral to a well balanced nail enhancement

By Katie Barnes | 25 June 2019

The extension side line that comes out from the natural sidewall that you see is known as the lower arch. Along with the c-curve and apex, the lower arch is one of the most important elements of a successfully structured nail enhancement as these three components work in harmony together.…

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Raison d’Etre shares tips on how to avoid therapist burnout

By Sophie Nutt | 21 June 2019

In a job which is dedicated to caring for others and one that can have lots of back to back appointments, many spa therapists forget to give themselves breaks throughout the day or even the time to rest and stretch between clients. Spa therapists are on their feet all day…

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Robbie Tomkins reveals what’s in his kit bag

By Sophie Nutt | 20 June 2019

Here, I’m giving you a little peek inside my kit bag – I’m going to reveal the products I love, the ones I simply couldn’t live without and my Fashion Week essentials. I’ve never worked in a salon, so I’ve only ever worked with a session kit. The obvious main…

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Money

Keep your money safe with these security tips

By Kat Hill | 18 June 2019

According the Office for National Statistics’ Crime Survey for England and Wales, last year saw an 8% increase in overall theft offences estimated. While the survey noted a 3% decrease in burglaries, the adage ‘prevention is better than cure’ still rings true. Saving both time and money in the long…

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How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

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