BUSINESS

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Shoot Out Ivana Prokic

The Great Scratch Shoot Out: Hear from Ivana Prokic

By Kat Hill | 15 July 2019

Last year, Ivana Prokic’s scooped first place with her striking image. The shoot was a collaboration with Ilona van Barschot Teunissen, of Ilona Teunissen Fotografie, and saw a winning combination. “Winning still feels like a dream,” smiles Ivana. “It’s fantastic, overwhelming, unreal and I feel so happy. I’m so proud…

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Katie barnes c curve

Why c-curve’s are imperative to a great final nail shape

By Katie Barnes | 9 July 2019

While the c-curve on a nail enhancement has the important role of creating an attractive enhancement and providing strength, it is also responsible for a considerable part of the desired finished free edge shape. The nail’s c-curve isn’t just found at the natural free edge point; it starts where the…

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Erica turley academy front

The journey to opening my first nail academy – Part 5

By Erica Turley | 4 July 2019

The external signage on my new academy is finally up – as are frosted windows to protect my products from the impact of direct sunlight. I was so pleased and excited to see the shop sign go up, as the premises no longer looks derelict. My stomach did do some…

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Sharon sandhu bride nails

Help your business rise to all occasions this summer

By Scratch Staff | 1 July 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up top tips to help clients prepare for summer events – while you boost your bottom line… Summer has finally arrived, and with it, so has occasion season. With so many weddings, parties and other notable events taking…

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Makeup hair beauty

How to raise your profile in the beauty & hair sectors

By Scratch Staff | 27 June 2019

Dave Horton, director of Associated Beauty Therapists (ABT), reveals how you can increase your impact in the wider industry & show off your skills successfully… When was the last time you shouted about how great you are? You have a loyal group of clients who, no doubt, love to recommend…

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Why you should add waxing to your treatment menu

By Sophie Nutt | 27 June 2019

Waxing is a treatment for which clients will seek out a recommended therapist with whom they feel comfortable, and is convenient for regular, repeat bookings all year round. It’s also a treatment that offers high profit margins. Whether you own a large or small salon or work as a mobile…

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