BUSINESS

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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What it’s really like to own a nail salon – Part 2

By Scratch Staff | 7 August 2019

Industry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… Read part 1, here. We all like to think that our futures are bright and stable, however that isn’t always the case…

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Sue davies salon 1

What it’s really like to own a nail salon – Part 1

By Scratch Staff | 7 August 2019

Industry veteran, salon owner and Scratch Stars Services to the Nail Industry champion 2017, Sue Davies, reveals an insight into her experience of running a nail salon business… For many graduates in the hair, beauty and nail industry the ultimate dream is to own a salon one day.  It is…

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How to close a nail form correctly to ensure a great enhancement

By Katie Barnes | 5 August 2019

The perfect form fit is one of the most important elements when it comes to a well-structured sculpted nail enhancement. The correct placement of the nail form is essential but an often overlooked component of the form fit is the symmetrical closure of the wings. Without this, it will be…

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Your session styling questions: answered!

By Sophie Nutt | 1 August 2019

Session stylist and Scratch columnist, Robbie Tomkins, invited you to ask him any questions about the session world. Here, he answers those questions with the help of session techs Michelle Humphrey and Michelle Class. Kaycie Kyle asks: What career level do you need to be at to start session work? RT: I started…

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The journey to opening my first nail academy – Part 6

By Erica Turley | 29 July 2019

This is so sad! This is my final blog as the Erica Turley Academy is now open! All in all, I ran out of savings so I had to buy stock and add finishing touches on a week by week basis and started upcycling. As funds were pretty much gone,…

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How to keep staff happy

By Sophie Nutt | 25 July 2019

Finding an ideal candidate and offering them the job is not the end of the salon recruitment process. Retaining staff is an ongoing responsibility and ensuring their happiness is key to the. There is no ‘one size fits all’ formula formula to retaining staff, so it might take some trial…

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