BUSINESS

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Tamm k social media

How to make the most of an Instagram story

By Scratch Staff | 28 August 2019

Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon (and winner of the Scratch Stars Best Use of Social Media award 2017 & 2018) shares her social media tips & tricks… Remember when Instagram stories used to only last 24 hours? Now you can get old story posts from your archive…

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Emma mackey

Robbie Tomkins on working with celebrities

By Sophie Nutt | 22 August 2019

When I tell people I am a session manicurist and explain what the job entails, one of the first questions they ask is, ‘which celebrities have you worked with?‘ or my pet hate, ‘who is the best/worst celebrity that you’ve worked with?‘. I always find these questions rather uncomfortable and…

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Money piggy bank

Financial points to consider when buying a space for your beauty business

By Scratch Staff | 21 August 2019

Finance expert, Gary Hemming of ABC Finance, serves up some insight on funding options available to nail salon businesses… During the life of a business, there will naturally be times when additional funding is required. This can be for a number of reasons and is a crucial point in the…

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Katie barnes tools

How to keep your nail tools in tip-top condition

By Katie Barnes | 20 August 2019

Are you experiencing premature tool breakdown? This can be a common issue among nail techs but there is a simple solution to help keep your tools in top class condition. Follow the manufacturer guidelines Following the manufacturer’s guidelines is essential for success and longevity with your tools. These precise instructions…

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Elise Scholes-Pilkington

Elise Scholes-Pilkington on nailing your consultation process

By Kat Hill | 20 August 2019

Polish up your professional image and nail your consultation process with help from Elise Scholes-Pilkington, Scratch Stars Awards Ultimate Natural Nail Specialist…   I believe client consultation is paramount in how to maintain and gain a regular client base. It always begins with your phone manner; it helps to smile…

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Foot sand summer

3 rules for keeping holiday nails in tip-top condition

By Scratch Staff | 16 August 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals three ways to ensure nail looks keep in the best shape while on holiday… At this time of year, many clients will be escaping for an annual summer break of sun, sea and carefree days on the…

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