BUSINESS

Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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Salon card machine

3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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Katie barnes chrome guide

Chrome pigments: a nail expert shares a troubleshooting guide

By Katie Barnes | 6 April 2025

Educator & award-winning nail pro, Katie Clark, offers advice for dealing with issues that can arise when using chrome pigments… The chrome nail trend is ever-popular, but are you applying chrome products correctly? Each brand may have slightly different instructions, so always follow these and get in touch with the…

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aftercare cuticle oil

Cuticle oil: what is its purpose & how often should it be applied?

By Lilly Delmage | 3 April 2025

‘Remember to oil your cuticles’ is a phrase we’ve all heard countless times. But what is cuticle oil and what are its benefits? We’ve rounded up everything you need to know… Cuticle oil is a moisturising product designed to improve the health and appearance of nails and the surrounding skin.…

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Master ‘nailfies’ as a nail tech with these expert photography tips

By Lilly Delmage | 2 April 2025

The ultimate guide to everything you need to know as a nail tech who wants to capture high-quality nail photos… First impressions matter. Blurry, dark or low-resolution photos can make it difficult for social media users to properly appreciate your nail creations, which could impact whether they decide to book…

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Zero waste

5 steps to become a zero waste to landfill nail salon

By Green Salon Collective | 30 March 2025

Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…

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Mums to be, new & mature mums

How to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 30 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Marie Louise Coster Mum Juggle

The mum juggle: how I’ve managed motherhood & a successful beauty business

By Marie-Louise Coster | 30 March 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, opens up about her experiences juggling parenthood and her beauty salon… I am not sure there is ever a right time to start a family. I was quite late to the table when it came to being a mum. Having tried for…

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