BRANDS

Willow E File Society Header

Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

Read More
Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…

Read More
Lilly Web Newsfeature Lead 1200x800px 20

Community chat: 4 networking groups for nail pros

By Lilly Delmage | 29 October 2024

Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…

Read More
Lilly Web Newsfeature Lead 1200x800px 14

I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went

By Lilly Delmage | 24 October 2024

Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…

Read More
Vodex Nailympia Sponsor Spotlight

How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry

By Rebecca Hitchon | 11 October 2024

For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…

Read More
Glitterbels Nailympia 2024 Brand Spotlight

The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide

By Rebecca Hitchon | 9 October 2024

Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…

Read More
Rem Brand Spotlight Nailympia London

Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK

By Alex Fox | 8 October 2024

For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments. From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to…

Read More
Umia Nailympia Sponsor Spotlight

This brand uses AI to apply techs’ designs to nails & pays them for their art

By Scratch Staff | 3 October 2024

Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…

Read More
Glossify X Treatwell Partnership Apr23 Header

Treatwell announces first UK nail brand partnership with Glossify

By Callie Iley | 23 April 2023

Glossify has teamed up with Treatwell for the salon management software’s first UK nail brand pairing, offering unique educational and expertise-based content to techs and salons. Fast-growing professional-only nail brand created by nail techs for nail techs, Glossify, has announced its exclusive partnership with Treatwell, looking to host collaborative industry…

Read More
Chloe Web Newsfeature Template 1200x800px (72)

Discover Keysie: The tool that saves nails from snapping when opening cans

By Chloe Randall | 17 April 2023

When a client leaves the salon with a fresh mani, you may be crossing your fingers in hope that they remember that their nails are jewels, not tools. Everyday tasks such as opening boxes and cans, scraping off blu-tac or taking keys off keyrings can wreak havoc on natural nails…

Read More
Clare Anderson Award Header

Beauty business owner, Clare Anderson, wins Great British Entrepreneur of the Year award

By Callie Iley | 30 December 2022

Clare Anderson, founder of Shared Beauty Secrets, has been named Great British Entrepreneur of the Year in the South East in recognition for her contributions to the beauty and wellness industry. Shared Beauty Secrets has gone on to train over 10,000 therapists since its founding in 2009, and Clare herself…

Read More
Hona Education Program News 2022 Header

Home Of Nail Art: How to excel with HONA’s nail education programme

By Callie Iley | 28 October 2022

Home Of Nail Art, known as HONA, was founded in May 2020 by husband and wife duo, Michael Henson and Charlotte Henson, a nail technician herself. In their mission statement, the pair share their goals to educate, inspire and empower the nail community. Home Of Nail Art has expanded to…

Read More
Timeless Renewal Hand Cream Cuticle Oil Laura Evolve Header

Passionate about vegan beauty? Meet Laura Rudoe, founder of Evolve Organic Beauty

By Callie Iley | 16 October 2022

Laura Rudoe, founder of Evolve Organic Beauty, chats with Scratch about the story behind her brand & its expanding range of product offerings, including hand cream and cuticle oil…   Offering vegan, cruelty free and eco-friendly products handmade at its Hertfordshire studio, Evolve Organic Beauty was founded by Laura Rudoe…

Read More
Chloe Web Newsfeature Template 1200x800px (21)

Behind the Brand: All about Parisian brand, Manucurist

By Chloe Randall | 23 September 2022

Scratch shines a spotlight on French nail brand, Manucurist, which has a green philosophy & focus on mood-boosting products… From France with love, Manucurist is a Parisian brand which focuses on sustainable nailcare and treatments, with natural bio-sourced ingredients at each product’s core. The brand was co-founded in 1996 by…

Read More