BRANDS
Willow Academy launches The E-file Society to connect nail techs & boost knowledge
Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…
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Winter wonders: Must-have nail colour collections for the 2024 festive season
‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…
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Community chat: 4 networking groups for nail pros
Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…
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I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went
Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…
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How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry
For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…
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The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide
Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…
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Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK
For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments. From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to…
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This brand uses AI to apply techs’ designs to nails & pays them for their art
Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…
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This week, I hotfooted to the super-cool collaborative creative space, Hunter Collective, in Farringdon, London, for an exclusive Salon System showcase event. I was met with a glass of bubbles, before taking a peek at what was on show. Each corner of the studio saw a different area of Salon System’s beauty…
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When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie…
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Salon System educator, Ruth Atkins, paid a visit to Scratch HQ to offer the team lash and brow makeovers using new products from the range. Accompanied by Costi Passeri of Essence PR, the duo revealed the new Mink Style Individual Lashes; additions to the Naturalash Texture range available in Short…
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Yesterday I hotfooted to the trendy Soho location of Sanctum Hotel for an exciting insight into a new dipping brand bursting on to the nail scene. Founded in Britain by Karisma Ahir, the Dipt system currently sees 60 coloured powders, as well as liquid counterparts. The brand utilises medical grade resins and a…
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On the 11 July, myself and Scratch‘s Sophie hotfooted to Cherryduck Studios in London, just a stone’s throw from Tower Bridge, to go behind the scenes on an exciting Salon System brand photoshoot. Capturing images and videos with models and products to align with the new Salon System brand image and…
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Salon System has revealed its collaboration with waxing guru, Andy Rouillard, of Axiom Bodyworks, for the Just Wax Expert range. Named Britain’s Top Male Waxing Specialist by the former grooming editor of Men’s Health, Andy Rouillard is an award-winning therapist and qualified teacher. The collaboration aims to understand and meet…
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