BRANDS

Willow E File Society Header

Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

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Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…

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Community chat: 4 networking groups for nail pros

By Lilly Delmage | 29 October 2024

Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…

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I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went

By Lilly Delmage | 24 October 2024

Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…

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Vodex Nailympia Sponsor Spotlight

How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry

By Rebecca Hitchon | 11 October 2024

For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…

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Glitterbels Nailympia 2024 Brand Spotlight

The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide

By Rebecca Hitchon | 9 October 2024

Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…

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Rem Brand Spotlight Nailympia London

Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK

By Alex Fox | 8 October 2024

For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments. From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to…

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Umia Nailympia Sponsor Spotlight

This brand uses AI to apply techs’ designs to nails & pays them for their art

By Scratch Staff | 3 October 2024

Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…

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Nailkind General Image

Why I love using NailKind nail polish & care products in my mobile business

By Rebecca Hitchon | 11 August 2024

Nail pro, Metta Francis, shares how the NailKind brand has enhanced her award-winning mobile business… With two Scratch Stars Natural Nail Specialist of the Year accolades under her belt, and a place in the awards’ Hall of Fame for winning Mobile Nailist of the Year in 2015, 2017 and 2019,…

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Happy Paul Kickstarter Wellbeing

Can you help Happy Paul? Wellness brand seeks support in return for rewards

By Helena Biggs | 8 August 2024

Skincare and bodycare brand, Happy Paul, has launched a Kickstarter campaign to fund the launch of two mood-lifting fragrance blends, aimed at making people smile. The brand was founded by beauty comms director, Paul Gerrard, in September 2021, to support mental health through self-care and a smile. Gerrard, a lifelong…

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Nibovi Lead Image Ebits

Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits

By Lilly Delmage | 12 July 2024

Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of…

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Cryoelegance Facial Lead

The rise of holistic treatments: the science & sensation behind cryo facials

By Guest Writer | 10 July 2024

Holistic treatments have gained significant traction in the beauty and wellness industry, with cryo facials emerging as a notable trend. These treatments reflect a broader shift towards natural, integrative approaches to skincare and overall wellbeing. As industry professionals, it’s essential to understand the underlying principles, benefits, and demographic appeal of…

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Moyra Uk Educators Feature Header

Nail brand, Moyra, introduces UK education team

By Callie Iley | 26 March 2024

Expanding its UK reach, international nail brand, Moyra, introduces its education team of three talented UK-based nail techs… A family-run nail brand, Moyra has focused on delivering quality products, top-notch education and excellent customer service for over two decades. UK distribution of Moyra products sits safely in the hands of…

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Cnd Bts Marc Jacobs Header

CND™ collaborates with Marc Jacobs for AW24 runway show

By Callie Iley | 8 February 2024

Inspired by papercut dolls and Diana Ross’ iconic style, three barely-there CND™ shades were worn at the Marc Jacobs autumn/winter 2024 runway show. Shades used include: CND™ Bare Chemise – semi-sheer light nude. CND™ Field Fox – grey-toned nude beige. CND™ Satin Pajamas – opaque taupe beige. Lead nail artist,…

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