BRANDS
Willow Academy launches The E-file Society to connect nail techs & boost knowledge
Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…
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Winter wonders: Must-have nail colour collections for the 2024 festive season
‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…
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Community chat: 4 networking groups for nail pros
Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…
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I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went
Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…
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How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry
For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…
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The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide
Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…
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Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK
For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments. From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to…
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This brand uses AI to apply techs’ designs to nails & pays them for their art
Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…
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This morning, the Scratch HQ was visited by Essex-based Lip NV educator, Laura White, to perform the No Needle Filler treatment on Scratch assistant ed, Kat. Before arriving at the Scratch office, Laura had sent Kat a thorough consultation form to fill out to ensure there were no contraindications that could prevent…
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Yesterday I hotfooted to London’s 1 Harley Street for a treatment try-out with HD Brows to celebrate the launch of the new Better Brows trio. The new product additions include: Brow Maximiser – a serum with an enriched formula to aid growth for fuller looking brows. Re-Growth Minimiser – a…
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Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips,…
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The Scratch team was lucky enough to receive an invite to one of the brightest events this season. OPI has teamed up with footwear company, Converse, to reveal a new, collaborative nail and footwear collection. With six new summer bright nail tones, the launch sees colour-matched Converse One Star slides…
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Yesterday I was invited to attend an exciting launch event for a new hair supplement called Grow by Hair Gain, harnessing the power of the pea shoot to give dramatic hair growth results. Boasting a rate of 78% hair growth in just one month of use, the supplement was designed…
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Last night I was invited to an exciting RefectoCil launch event with Salon System at the Soho Residence in London. The glam event was in celebration of a new RefectoCil Browista Custom Colour workshop, encouraging therapists to release their colour creativity by mixing tints to create bespoke brow shades for…
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