BRANDS

Valentine's Nail Products

20 nail products you’ll love for Valentine’s Day 2025

By Rebecca Hitchon | 31 January 2025

‘Tis the season of love, so we’ve rounded up 20 love-ly nail products – from gel polishes to nail lacquers and glitter – that will set hearts aflutter this Valentine’s Day…

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Tammy Koslowski House Of Naf Glasgow

Why Glasgow? Founder of nail company, House of NAF! shares heritage & success story

By Helena Biggs | 25 January 2025

Glasgow-based House of NAF! is the umbrella company of the multi award-winning NAF! Salon, NAF! School, and hand & skincare product lines, NAF! Stuff and NAF! Professionals. Founded by manicurist, Tammy Koslowski, in 2015, NAF! has become a renowned destination for clients seek quality beauty services, products and education, and…

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Keysie Brian Gregor Eadie Scotland

How a Scottish inventor & son created a product nail enthusiasts can’t live without

By Helena Biggs | 23 January 2025

Have you ever damaged a nail opening a can, prying open the clips of photo frames or opening keyrings? It’s these nuisances that led husband and son duo, Brian and Gregor Eadie, to create Keysie: a handy device to save nails from unnecessary damage. It was Gregor who approached his…

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Feb25 Low Res Cover Scratch For Web

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Saint Nails Brand

Behind The Brand: Discover the heavenly duo behind Saint Nails

By Helena Biggs | 12 August 2020

With an inherent passion for nails and close friends in the nail business, Alison Jeans was inspired to set up her own brand, offering products for pros that would meet all the needs she desired as a consumer. Working with her husband, Matt, the duo launched Saint Nails in 2016…

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Mavex Model Girl 1200

Dry, chapped hands? Here’s how to soothe in 5 steps…

By Helena Biggs | 2 August 2020

With frequent hand washing and sanitising now the norm, you – and your clients – may be suffering with dry, chapped and sore hands. Offer a soothing experience and promote moisture with a helping hand from Mavex and its Anti Dark Spot Hand treatment, before retailing the Hand Silky Peeling,…

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Color Club Brand Founders

Behind The Brand: Meet the female powerhouses behind Color Club products

By Helena Biggs | 1 August 2020

Owned and operated by women since 1979, Harriet Rose founded Forsythe Cosmetic Group to focus on developing products for the needs of nail pros. Acclaimed for its innovative products, such as the Finishing Touch Nail Corrector Pen, Forsythe Cosmetic Group quickly expanded into private label services and created its Color…

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Dipt

Behind The Brand: Get to know the names behind Dipt Nails

By Scratch Staff | 22 July 2020

Dipt was born out of a desire to bring next generation nail technology using British chemistry to the market, while being mindful of developing a system that is kind to nails. Founded by Karisma Ahir, the idea for Dipt formed from a determination to meet her own nail needs as…

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Oksana Luxegel Lead2

Behind the Brand: Meet Oksana Boitmane, founder of Luxe Gel Professional

By Helena Biggs | 20 July 2020

The Luxe Gel Professional brand was founded in Latvia in 2016 by creative personality, Oksana Boitmane. Her vision was to create a luxury, quality, reliable, innovative and trend-led nail care range at a fair price that met the needs of nail pros – and the vision has become a very…

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Elim Beauty

Behind the Brand: Meet Shantelle Booysen, founder of Elim

By Sophie Nutt | 11 June 2020

Striving to change the way therapists think about the traditional pedicure, Elim offers a treatment that uses state-of-the-art ingredients to elevate the experience for both client and pro. While some pedicures rely on the filing of the skin, Elim’s MediHeel pedicure chemically breaks down protein bonds in the skin to…

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