BRANDS

Willow E File Society Header

Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

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Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…

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Community chat: 4 networking groups for nail pros

By Lilly Delmage | 29 October 2024

Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…

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I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went

By Lilly Delmage | 24 October 2024

Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…

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Vodex Nailympia Sponsor Spotlight

How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry

By Rebecca Hitchon | 11 October 2024

For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…

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Glitterbels Nailympia 2024 Brand Spotlight

The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide

By Rebecca Hitchon | 9 October 2024

Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…

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Rem Brand Spotlight Nailympia London

Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK

By Alex Fox | 8 October 2024

For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments. From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to…

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Umia Nailympia Sponsor Spotlight

This brand uses AI to apply techs’ designs to nails & pays them for their art

By Scratch Staff | 3 October 2024

Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…

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Dipt

Behind The Brand: Get to know the names behind Dipt Nails

By Scratch Staff | 22 July 2020

Dipt was born out of a desire to bring next generation nail technology using British chemistry to the market, while being mindful of developing a system that is kind to nails. Founded by Karisma Ahir, the idea for Dipt formed from a determination to meet her own nail needs as…

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Oksana Luxegel Lead2

Behind the Brand: Meet Oksana Boitmane, founder of Luxe Gel Professional

By Helena Biggs | 20 July 2020

The Luxe Gel Professional brand was founded in Latvia in 2016 by creative personality, Oksana Boitmane. Her vision was to create a luxury, quality, reliable, innovative and trend-led nail care range at a fair price that met the needs of nail pros – and the vision has become a very…

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Elim Beauty

Behind the Brand: Meet Shantelle Booysen, founder of Elim

By Sophie Nutt | 11 June 2020

Striving to change the way therapists think about the traditional pedicure, Elim offers a treatment that uses state-of-the-art ingredients to elevate the experience for both client and pro. While some pedicures rely on the filing of the skin, Elim’s MediHeel pedicure chemically breaks down protein bonds in the skin to…

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Bio Sculpture Claire Aggarwal

What it takes to be a Bio Sculpture Gel brand mentor

By Scratch Staff | 9 June 2020

Nail colour and care brand, Bio Sculpture, has appointed 21 mentors to represent the brand in the UK and serve up inspiration, advice and techniques for fellow pros and those interested in using the products. Originating from South Africa, Bio Sculpture has been creating quality gel nail products for over…

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Telle Moi

Behind the Brand: Meet Natel Allen, founder of Télle Moi

By Helena Biggs | 7 June 2020

Natel Allen is a woman with a mission: to launch lacquer shades that cater to and flatter every individual. She launched indie nail polish brand, Télle Moi, in April 2019 with four nude nail polishes – and has since expanded the range to 24 glossy, quick-drying hues. “The name Télle…

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Beautylab X Factor

BeautyLab ensures HDTV-ready skin for X Factor: Celebrity finalists

By Scratch Staff | 14 December 2019

Skincare brand, BeautyLab, returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, reveals the skincare journey of the celebs involved… So, another X Factor series…

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