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Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

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Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…

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Community chat: 4 networking groups for nail pros

By Lilly Delmage | 29 October 2024

Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…

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I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went

By Lilly Delmage | 24 October 2024

Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…

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Vodex Nailympia Sponsor Spotlight

How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry

By Rebecca Hitchon | 11 October 2024

For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…

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Glitterbels Nailympia 2024 Brand Spotlight

The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide

By Rebecca Hitchon | 9 October 2024

Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…

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Rem Brand Spotlight Nailympia London

Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK

By Alex Fox | 8 October 2024

For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments. From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to…

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Umia Nailympia Sponsor Spotlight

This brand uses AI to apply techs’ designs to nails & pays them for their art

By Scratch Staff | 3 October 2024

Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…

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My Papillon Beauty Web Feature

Behind The Brand: Meet the duo behind My Papillon Beauty

By Chloe Randall | 26 January 2021

Scratch chats to Founders of My Papillon Beauty, Kelly Mcguinness and Claire Whittle who share how they came to start the brand and what goes on behind the scenes. After working together in a salon in 2019, Kelly Mcguinness and Claire Whittle had the idea of creating a range of…

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Cutie Oils Web Feature

Behind The Brand: Meet Vicky Lucas-Smith, founder of CutieOils

By Chloe Randall | 20 January 2021

Vicky Lucas-Smith launched CutieOils in March 2020 when her salon closed as a result of the pandemic. She decided it was time to focus on a plan and the brand was born. “I’ve always had a passion for business and I love designing and creating. Cuticle Oil is such an…

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Feet In The Bed

Caring for feet: salon pedi & homecare ideas

By Alex Fox | 18 January 2021

Let’s talk about the importance of footcare with expert advice from KATHARIN VON GAVEL, founder and CEO of Footlogix, a footcare brand that promises results that equal a pedicure with purpose. Why not consider adding to your pedicure repertoire and telling your clients how they can care for their feet…

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At Home Gel Polish

Why you shouldn’t use an at-home gel polish kit

By Katie Barnes | 13 January 2021

Salon owner, educator and award-winning nail stylist, Katie Barnes, unveils concerns surrounding DIY gel polish kits… Gel polish seems like an easy to use, harmless product – surely, it’s just like painting on a nail polish, isn’t it? Well, this is the attitude that is causing problems amongst some non-professionals, as they…

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Behind The Brand: Nail tech & sister team up to create product range

By Helena Biggs | 3 January 2021

Sister duo, Ashley and Olivia Witter, have teamed up to create Nails In The Hudd, their own brand of nail products. The brand launched in November 2020 with the by.OWA No.28 moisture oil, described as ‘a unisex oil with a musky scent.’ Ashley, who qualified in Nail Services in 2015…

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Scarlet Stilettos for Power, Strength & Style

By Alex Fox | 27 December 2020

Stunning scarlet nail styling & a powerful message about beauty, combine in a photographic project revealed by Brillbird educator, Neringa Alsauskiene. Kat Hill reports Captivating with a striking, scarlet stiletto nail, Neringa Alsauskiene created a series of images that celebrates both the beauty and strength of womankind. Contrasting against her…

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