BRANDS

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Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

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Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…

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Community chat: 4 networking groups for nail pros

By Lilly Delmage | 29 October 2024

Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…

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I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went

By Lilly Delmage | 24 October 2024

Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…

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Vodex Nailympia Sponsor Spotlight

How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry

By Rebecca Hitchon | 11 October 2024

For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…

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Glitterbels Nailympia 2024 Brand Spotlight

The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide

By Rebecca Hitchon | 9 October 2024

Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…

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Rem Brand Spotlight Nailympia London

Seeking a high-quality, innovative & eco-conscious salon furniture brand? Meet REM UK

By Alex Fox | 8 October 2024

For over a century, REM UK has been at the forefront of developing salon furniture and equipment, playing a pivotal role in shaping the salon industry’s products and work environments. From its humble beginnings in 1918 with the pioneering work of Eugene Suter, REM has continuously evolved and transformed to…

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Umia Nailympia Sponsor Spotlight

This brand uses AI to apply techs’ designs to nails & pays them for their art

By Scratch Staff | 3 October 2024

Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…

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Behind The Brand: Check out the Zephyros nail dust collector

By Chloe Randall | 3 April 2021

Scratch chats to Charles Kim, company CEO of SM about the Zephyros Nail Dust collector and the benefits it can bring to your nail space.. Korean-based company, SM was established in 2011 as a professional developer and manufacturer, specialising in beauty-related articles. After witnessing the expansion of the nail market,…

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Navy Professional Lead

How are Navy Professional nail tools made?

By Kat Hill | 1 April 2021

With an ethos of hygiene, quality and precision at its core, Navy Professional has grown to become a tool brand in serious demand. Founded in Yorkshire with the aim to create a new British Standard in tools for the beauty industry, Rebecca Crawforth worked with a UK-based, family-run manufacturing company to grow the…

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Niba Nailcare

Behind The Brand: Meet the founder of Niba Nailcare

By Chloe Randall | 31 March 2021

In late 2019, Ashleigh Reid gained several allergies to nail products, which fuelled her drive for safe products in the nail industry. She always knew she wanted to create her own brand, but it wasn’t until she gained her allergies that she realised how many unregulated products were being made…

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imix: Your questions answered!

By Scratch Staff | 19 March 2021

The innovative imix device for effortlessly mixing nail lacquers and gel polishes launched on 1 March to widespread acclaim across the nail sector. The handy hands-free mixing device alleviates the stress on the wrists through regular shaking and supports perfect colour application. It uses magnetic mixing technology to improve the…

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Get Buffed Pro

Behind the Brand: Meet the duo behind Get Buffed Pro

By Chloe Randall | 16 March 2021

Founded in 2019 by nail pro duo Sarah Elmaz and Cathy Burge, Get Buffed Pro was born after they had both been working in the industry for more than 15 years. As nail professionals themselves and using tools every day, they saw a gap in the market for nail art…

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Nail Edecal Web Feature

Behind The Brand: Meet the founder of NaileDecal

By Chloe Randall | 6 March 2021

After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal. NaileDecal offers waterslide nail art decals. There are various designs available with new designs being produced each month and collections…

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