CHAMPIONING PROFESSIONAL ARTISTRY & CREATIVITY
FOUNDING SPONSOR: CND™
CND™ (Creative Nail Design, Inc.) is the founding sponsor of North America's Star Nail Artist.
The company was launched over 40 years ago: the idea of Dr. Stuart Nordstrom, a practicing dentist. One of his patients had remarked that the material used to prepare temporary caps smelled like the material used to sculpt porcelain nails. The result was SolarNail™ Liquid, the industry’s first-ever monomer formulation for greater nail strength and flexibility. It changed the future of the Nordstrom family, and Dr. Nordstrom's daughter, Jan Arnold, has the reins as company co-founder & creative director.
Jan has championed the company’s commitment to education and advocacy and helped pioneer nail artistry on the runway, defining nails as the ultimate fashion accessory. Jan is a key figure in the North America's Star Nail Artist contest, seeking to encourage creativity and shine a spotlight on exceptional nail talent. She comments: “We will get to witness your growth, your creativity and your brilliance. This competition could truly change your life forever.”
LIGHT ELEGANCE
The Light Elegance brand was born out of a passion for chemistry, quality and community. Husband and wife duo, Jim and Lezlie McConnell, shared a passion for formulating safer, better-performing products. Lezile was running her own luxury salon, while Jim was working with polyurethane systems in wood products and transportation. They established LE and haven’t looked back since, and the tradition of innovation continues with the next generation, Lexy and Joseph.
Light Elegance products are made from scratch at the company's Oregon-based facility. The result? Responsible products that are HEMA Monomer Free, 9-Free, Vegan, Cruelty-Free and Gluten-Free. The vast selection of less allergenic, easy-to-apply gels and acrylics are designed for all skin tones, nail types and styles—from natural nails to elaborate extensions. Of the North America's Star Nail Artist contest, Lezlie comments: "Take your talents and show the world! Push yourself out of your comfort zone: it's a great opportunity for the nail industry, and I can't wait to see what everybody does!"
GELISH
Gelish was established in 2009 by Danny Haile, CEO & founder. Prior to this development, Haile made a name for himself on the nail competition circuit while working at his first successful start-up company; winning over 60 awards in the U.S. and worldwide. Haile was more famously known for his precision in working with acrylic products and was declared two-time International Champion, specialising in Competition Pink and White Acrylic nails. His passion led to his role as product developer, where he found himself consulting with top companies in the industry.
It was at that point when Haile was ready for his next challenge. Haile’s experiences allowed him to see a need to fill a gap in the market: the separation of gel and bottle. Fuelled by the idea of merging the two, Haile created Gelish Soak-Off Gel Polish: the first gel polish to be packaged in a bottle, with a brush, as a quick, easy and efficient gel application process. The growth of the company continues to flourish as the brand continues to unveil products meets the demand of the industry. As Danny Haile has says: “Great products accomplish great things.”
LECHAT
LECHAT® Nail Care Products is a leading manufacturer of nail products for salon and spa professionals, creating and innovating quality products so that customers can attain all that LECHAT® stands for: Learn, Experience, Create, Help, Achieve & Teach.
Founded in 1991, LECHAT® originated from the Powder Gel® System, and has since grown tooffer diverse nail systems, polishes, and tools to better provide salon and spa professionals with more effectual options. Founders are Newton Luu and Jackie Truong. Newton drives Lechat’s creative vision, and his deep-seated knowledge of the nail industry comes from managing salons he owned and operated in Northern California while still attending business school at San Francisco State University. Jackie had studied to become a nurse, but found that her passion for innovation compelled her to the world of product development. Her roles include development and execution of product strategies and supervising product quality assurance.
GLITTERBELS
The Glitterbels journey started with Annabel Maginnis, a nail professional who evolved and grew her businesses from her mum’s kitchen table into a huge fairytale salon in Newcastle-Under-Lyme. This now houses a training academy, shop and full-size unicorn! Creating nail-art masterpieces, running nail-art masterclasses, Annabel dreamed of creating her own brand and founded Glitterbels, alongside her husband, Elliott. The ever-growing portfolio of products includes builder gels, coloured acrylic powders, nail art tools, apparel and accessories.
Product innovation, trend-led colours and creating beauty must-haves is the driving force behind Glitterbels. Colour is its passion: from the catwalk to street-style, nature and lifestyle, the team seeks to inspire positivity and confidence.
3EM Entertainment
3Em Entertainment is an entertainment company committed to appealing a Vietnamese-American audience to lucrative music events.
EVENT PARTNER: Premiere Orlando
According to Trade Show News Network, Premiere Orlando is the largest beauty show in the United States. With inspiring education from the beauty experts andexhibiting companies, Premiere Orlando is a venue with multiple resources for discovering industry techniques, trends, and products. The next event is May 31 – June 2, 2025, and will host the final of North America's Star Nail Artist: Season 1.
NORTH AMERICA'S STAR NAIL ARTIST IS SPONSORED BY
