CHAMPIONING PROFESSIONAL ARTISTRY & CREATIVITY

Helena Biggs began her career at Scratch magazine in 2009 and holds the position of editorial & partnerships director, overseeing content across print, digital and social platforms, managing the editorial team and building relationships with brands and clients worldwide. She works with companies to ensure that both readers and brands benefit from content within Scratch and across its various platforms.

Helena is responsible for developing the Scratch brand and has established the Scratch Stars Awards as the nail industry event of the year, recognising talent and passion in the UK&I nail industry across a variety of categories. She has a multi-media background and is often asked to judge nail art and photographic competitions. Helena has written three books (published by Arcturus Publishing), the first of which reached the top of the best-seller list in beauty on Amazon a week after launch, and sold over 100,000 copies in its first six weeks.

Named a finalist twice for Fashion & Beauty Monitor’s B2B Beauty Journalist of the Year, Helena has unwavering enthusiasm for the industry and is on the advisory boards for  PHAB Service Stars, HotPatch and Federation of Nail Professionals. She is the point of contact for editorial queries, advertising, brand promotion and campaigns via Scratch‘s various platforms.