CHAMPIONING PROFESSIONAL ARTISTRY & CREATIVITY

Prior to this development, Haile made a name for himself on the nail competition circuit while working at his first successful start-up company; winning over 60 awards in the U.S. and worldwide. Haile was more famously known for his precision in working with acrylic products and was declared two-time International Champion, specializing in Competition Pink and White Acrylic nails. His passion led to his role as Product Developer where he found himself consulting with top companies in the industry.

It was at that point when Haile was ready for his next challenge. Haile’s experiences allowed him to see a need to fill a gap in the market. That gap was the separation of gel and bottle. Fueled by the idea of merging the two, Haile created, what is now popularly known simply as Gelish.